California Council for Interior Design Certification (CCIDC)


Increased task efficiency by 62.5% for the application flow and created a higher retention rate for interior designers.
Overview
Revamping the application process to simplify applying for interior design certification.
The California Council for Interior Design Certification is a non-profit organization that aids interior designers in the certification process and aims to uphold the standards of interior design in the community.
Working with a cross-functional team, I simplified the process of submitting documents and relevant information to make the application process more intuitive and less time consuming for users.
Timeline: Sep 2023 - May 2024 (9 months)
Role: Lead UX Designer
Team: 2 UX Designers, 10 Developers, 1 PM
Tools: Figma
The Problem
Fewer people were applying for certification through CCIDC's website leading to a smaller talent pool.
Our client at CCIDC discussed the organization's needs with us, highlighting a concerning trend: a decreasing number of applicants each year. She attributed this decline to competing organizations offering more streamlined application processes for interior designers.
This challenge has hindered CCIDC's ability to build a network of properly certified interior designers who can effectively connect with clients to complete essential projects.
The Final Designs (a sneak peak)
The CCIDC website concerning the application for interior design certification…
01
Explaining the application process.
Redesigning the landing page to intuitively guide users towards understanding the benefits of applying and the differences between the four pathways.
02
Sorting and saving the applicants.
Adding a prescreening questionnaire to ease applicants' cognitive load by automatically sorting them into the correct pathway and prompting them to sign in, creating a dedicated space in the system.
03
Simplifying the application itself.
Consolidating links, document uploads, and personal information so that both user and employee can include the information all at once.
Usability Analysis
Starting by assessing the existing website.
Become a Certified Interior Designer Page
Our analysis of this section alerted us to the following usability issues:
1. 'Become a CID' page suffers from poor organization and repetitive content
2. It is particularly difficult to read all of the information due to sheer amount
Application Flow
Step 1
Step 2
Step 3
Step 4
Step 5
Step 6

